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March 08, 2006
Hoary catchphrases - Emma replies
Like a well-brought-up PR, Emma responds to my email:
Dear LesThe headline sums up the press release which is about our gifted and
talented programme for young people.Best wishes
Also like a well-brought-up - and highly trained - PR, she fails to answer the questions. I make the point that you can't head a press release with "Young, gifted and..." and not build a certain expectation in readers' minds. And that having built our hopes, it isn't kind to dash them.
I've resigned myself to not expecting further enlightenment. But it was nice of her to reply anyway. I hope we'll be in touch again.
Les
Posted by leshack at March 8, 2006 02:43 PM | TrackBack